My friend Alisa has been trying to convince me to switch to natural deodorant for years. And for years, I have resisted despite the fact that I know that the aluminum in many deodorant brands has been linked to a host of illnesses, including breast cancer, because my only experiences with natural deodorants have been…shall we say, less than ideal. (OK, they were terrible. I have no idea how a deodorant can actually make you smell worse, but there you go.) 

But I’ve been hearing about Native Deodorant for awhile now - it’s one of those cult items that everyone who’s into natural products is all aflutter about. I posted about it on Instagram, asking whether anyone had tried it, and was stunned by the outpouring of love for the brand. So I tried it myself, and now I get it. It just…works. It’s great. And I especially love that the scents are subtle and unisex; I like the idea that one brand can work for the entire family (not that I’d share my deodorant with a man, but that’s another story).