What I'm about to describe to you is like this, except the shark is me and Rihanna is cheese.
I have this thing for Safeway's generic-brand string cheese. (Just stay with me here; I promise I have a point.) They're sort of like large, very mildly mozzarella-flavored plastic gummi worms, and I cannot stop eating them. I eat them for breakfast when I'm in a rush to get out of the house; I eat them for snacks; I eat them at in bed at 11PM (sneakily, though, so Kendrick doesn't hear me, because eating crappy string cheese in the dark is a sort of embarrassing thing to do). Mostly, though, I eat them when I'm watching my hour of bad TV that I watch every night (or, okay, sometimes I watch two hours, but in my defense The Bachelor is kind of a TV emergency. Also #Lace4Eva).
When I was pregnant, I decided to knit my daughter a blanket (still have a point, hold on). And then when I was finished with that, I decided to knit my friend's daughter a blanket. And then another friend's daughter. And I did this not because I especially love knitting (although I do), but rather because having something to keep your hands busy during the evening TV-watching session both makes you feel like you're being somewhat productive (as opposed to doing absolutely nothing save for slowly destroying your brain cells), and also makes you not eat twenty string cheeses in a row, because you can't when your hands have things that aren't cheese in them.