On Mother's Day morning, Francesca and I were laying in bed drinking coffee and scrolling through TheRealReal (because this is our favorite thing to do, especially when Kendrick indulges us by bringing us refills and also toast and then segues neatly into mimosa-delivery around 11AM), and I said, "Ooh, search for Vetements."
I love Vetements. I know I shouldn't, and I know I would never actually buy anything from the brand because I obviously cannot afford to, but I still find myself lusting over their stuff. If you're not familiar with Vetements, it's actually a Paris-based "design collective" with a largely anonymous design staff, and is sort of an experiment in what happens when "real clothing" is worn "in a real way" (distressed, DIY-ed, abandoned, etc). Think sweatshirts. With reallllly long arms. And logos. For $2k.
So depending on your perspective, what they're doing is either making wearable art, or blatantly taking advantage of impressionable fashion people and making a fortune while doing it, a la Derelicte. I am certain that my mother thinks everything Vetements makes is hideous. I am certain that it looks far, far better on people like Gigi Hadid than it would on me.