Have to say: Elizabeth Arden is killing it with the packaging design lately. First came the 1950s throwback Rose Aurora Collection, and now this new collection for Spring/Summer 2013: New York in Bloom. Pretty flowers on the lid, even prettier colors inside.
My favorite piece from the collection: the Eye Shadow Trio in Violet. It's rare that I see a palette in which I'd use all three shades equally, and this one is straight-up stunning. Try lightening up your lids with the pink shadow (I start with a pale nude or pink shade every single time I apply eyeshadow), then apply the taupe shade for daytime and darken up the creases with the deeper color for evening.