Ah, glam| camp. Our erstwhile little online shop specializing in spunky embroideries and postpartum sweatshirts. It occurred to me - only after a reader pointed this out in a comment yesterday - that I never actually addressed what happened to glam | camp, and since I know that so many of you are involved in your own e-commerce efforts, I figured it might be helpful to break down what went right, what went wrong, and what I learned from my own foray into Selling Stuff On The Internet.
For those of you who don't know what I'm talking about: In 2014, shortly after I moved to San Jose, my friend Erin (now the coauthor of our Big Activity Book series) came out to visit me, and we decided to pool our resources - basically, her artistic abilities and my web platform - to open an online shop stocked with items both crafted in-house and created by a handful of other independent female artisans.