When I first laid eyes on Sasha Rhett's sweet Toile Collection, I was intrigued, mostly because...well, they're lovely, and neatly combine elegance and versatility with a relaxed vibe. But then I found out that the woman behind the watches, Alexandra Daum, is a fellow Harvard grad ('10) who started creating her own collection because she recognized a need for classic - but still affordable - women's timepieces...and that she did this while still taking classes during her senior year.

So I had to ask her a few questions. Namely...how did she do that?

Ramshackle Glam: So seriously: how did you do that? Start up your own company designing watches while still a student?