OK, so perhaps this isn’t “breaking,” per se, as a Google search just informed me that H&M has been selling home decor stuff for…ahhh…a really long time. But whatever, I had no idea until yesterday, when my mom and I went into the H&M in midtown Manhattan and I just about collapsed from the gloriousness of all the pillows and candles and trays and mirrors, so we’re calling it breaking news anyway.
IT’S SO GOOD, you guys. How did I not know about this before?!?! (The answer is that the H&Ms in my area don’t have a home section, and H&M is one of those places that I tend to want to buy from in person rather than on the internet, so I can feel the quality for myself, so I’d never noticed the home decor section on their site, either.)
The pieces are chic and unbelievably well-priced – and there are a bazillion options for every room in the house, including a kids’ department that totally schools Ikea’s. And you know how H&M clothing is sometimes kind of “eh” in terms of its construction, and then other times you pick up a piece from them and end up wearing it over and over for years? The home decor items, from what I’ve seen, fall into that latter category: they’re trendy, sure, but there are also lots of more classic-feeling pieces, and virtually everything I picked up looked and felt substantial and well-made. I’m serious when I say that I could happily decorate my entire home from the line. (…And since you can get all 20 of my favorite pieces online, I just might have to.)