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May 14th, 2010 | Posted by Jordan | Video | 2 Comments »
Tags: BetterTV, Cabo
Jordan, apologies for a long post, but I feel I need once again to ask what is going on with this blog. It's all give-aways, all shills. This is all just looking like paid advertisement in the guise of a blog. Hard to know what you like and dislike and who you are–what posts may turn out to be later linked to sponsors, etc.
I've worked in this industry for over a decade so I think I can be of help. Again, please don't delete this and try to digest the truly constructive criticism because this is getting sometime painful to just watch. (And I did send you an email to say something along these lines privately last week but never got a response.)With this Better TV Mexico giveaway, there were several posts (not sure if you deleted them) where you contradicted your shilling here. There was some things you definitely didn't seem to like that you seem to here.Here is the problem: websites like “Cupcakes and Cashmere,” for example, have been likable during their long life on the internet because they were not seen as a source of income for the writer. . . thus no constant shilling (and looking so scattered, both you and your blog, when it's impossible to find out what this blog is about, given stuff on prenups, Michael Jackson, carpet removers, spas, burgers, etc–”haphazard happiness” is no more specific than “more than mary,” which you seem to often dump on anyone who criticizes this site, you know?) After a while the C & C site did well and now Emily does get high-paying ads and even yesterday announced a collaboration with Coach. Because Coach as well as others understood her image and brand and could pay her actual money to do what she does.
These Better TV carpet-stain-remover or Mexico-advertorials are not you at your best, I have to say, though I'm still not sure what your “best” is. They feature you being a stand-in (actress I guess) and voiceover for things you honestly don't believe in. I don't blame you. You need it to pay the bills. But how about doing it the old fashioned way: work a real job and have a blog on the side, that is really 100% about you and your loves, that is about an actual thing. Maybe it will catch on and people will be so interested in you as a personality that you can even expand its scope. (Right now, I see the same few people commenting positively on the site over and over.) And then when you have a product, a brand, an image, then you can actually get paid promoting or doing things you like, like C + C did.But right now you're unreliable as someone who recommends things, because you're getting paid in some way for so much of this site's content. You can say no to money, you know.What was your Harvard degree in any way? It certainly wasn't in doing something like this. Can't you work a job in that area? Maybe you can address your degree or actual area of expertise in the FAQ.
Because this is a lose-lose situation. Either you pretend this stuff really is paying 100% of the bills (I think intelligent New Yorkers know you can't be living on some paid and some unpaid Better TV slots and “freelance writing” when you have just a few online credits to your name; before this last autumn, no one had heard of you) and therefore own the fact that this site becomes just a corporate sponsorship ad collage or you do something else and don't look to this as your bread and butter. Sure you lose some money, but most of us work real jobs. We didn't even go to Ivy League schools and we've gotten them. You can too, I'm sure.And maybe if you get to the point of becoming “internet famous,” if that is what you really want out of all this, money and opportunities will come to you. But it take a lot of time. Many years. And 9 out of 10 bloggers held other real jobs while they got themselves established.
Why does it feel like a lot of the criticism that Jordan gets seems to stem from the fact that people think they have 'real jobs' and Jordan should do the same? To each their own! That kind of attitude will also save you a whole lot of time you spend writing long, affected posts about Jordan's financial situation. I'm not defending Jordan, there's really nothing to defend, but it just grates me to no end seeing all these 'real jobbed'-vigilantes need to put other people in neat, little boxes just cause that fits their cranky definition of normal.DISCLAIMER: I'm not saying don't criticise her content, or her writing, or her pig tails, but don't whip out a magnifying glass and hold it over these bits and pieces of her personal life that you think you understand and scream foul.
This is my idea of a great night.
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