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Save.Love.Give With VERA

You know what I’d really love to see?

A cell phone bill that makes sense.

I mean, I feel like I had a perfectly logical, decently well-thought-out conversation with the guy in the store when I chose a plan…but I have no idea if it’s what I really need or even use.

As it turns out, I’m in good company with this one, because 80% of us are paying for services we don’t use. Americans are overpaying on their cell bills by tens of billions of dollars. Isn’t that crazy? That’s enough money to end hunger, or to provide clean water for the entire planet.

Something else I’d like to see: additional support for microfinance companies (like two of my personal fashion-related favorites, TOMS Shoes and Warby Parker) that provide financial services (like loans, savings programs, insurance and training) to small businesses and individuals who might not otherwise have access to them in an effort to promote self-sustaining economic development.

How could saving on my cell phone bill and supporting microfinance possibly be connected?

What if there was a way for you to save on your cell phone bill, love the tool that you used to find all those savings, and then give some or all of your savings to someone in need?

Enter: VERA. The service monitors your monthly cell phone bill to locate your wireless waste (all those unused minutes and data that you’re unnecessarily paying for), tells you where and how you can save (without charging you a cent)…and then gives you a chance to use those savings for a good cause.

Here’s how it works:

1. You sign up for VERA (again, this tool doesn’t cost you anything).

2. VERA identifies the minutes and data that you’re unnecessarily paying for, and helps you reduce wireless waste, reuse everyday minutes, and recycle the savings for a good cause.

3. Now here’s the do-gooder part: VERA then connects you to Seven Bar, a one-of-a-kind foundation that provides microloans to women in need, and you choose how much of your savings you want to give.

Over the next couple of months, I’ve partnered up with VERA to assist in their efforts to empower women through microfinance, and will be working with the company in a number of exciting ways (including judging a Save.Love.Give Pinterest contest and hosting the coverage of an upcoming event with designer Tara Subkoff). I’ll be putting up more information – including how to enter the contest – right here on RG, so stay tuned.

Join the Save.Love.Give. campaign.



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  • MandyMac333

    Love the general idea of what you’re talking about here! Sounds very cool — I just wanted to point out that while Tom’s and Warby are both really great companies, neither of them do microfinance. They do “one for one” giving. Kiva’s also a great site if you are interested in microfinance.

  • jordanreid

    You’re right – I don’t think that one-for-one giving technically falls under the umbrella of microfinance…but my understanding (and I could be wrong here) was that both companies were working with other organizations (Toms Shoes with Share 5 and Warby Parker with Vision Spring) that directly support local entrepreneurship. One-for-one giving is the component of their business models that receives the most attention, but it seems to me that both companies have grown increasingly aware of the need for sustainable solutions rather than ‘band-aids’. Again, though, this is an approach that I’m just now starting to learn more about, so more information is always welcome!

  • Rebecca

    Thanks for sharing, Jordan! I’m looking into Vera now! Have you heard of CREDO Mobile? I’m not sure how I first found it but Credo’s a pretty darn cool, socially responsible cell phone company which also happens to be very green (and I promise that I do not work for them or know anyone who does). Their motto is just awesome b/c who out there feels deeply loyal or enamored to Verizon/AT&T?! Credo says: “more than a network. a movement.” Here’s a link: http://www.credomobile.com/mission/nonprofit-donations-current.aspx. Enjoy!!

  • jordanreid

    which link is giving you an error? maybe i can help. try this: http://savelovegive.com

  • http://www.facebook.com/kathy.parker.71404 Kathy Parker

    Ever since I saw this on Nightline, I’ve been trying to get on the site but it doesn’t work! Been trying for days …

  • jordanreid

    i’ll look into this for you; stay tuned.

  • Machell

    Still didn’t work for me either. When I go to put in my account I keep getting an error message.

  • jordanreid

    Hey Machell – I’m so sorry to hear you’re having difficulty. Try visiting http://support.savelovegive.com – the company’s CEO is personally answering questions at the moment.