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A Little Morning Rage

This…

…this…

HOW DID THIS MAKE IT PAST A FOCUS GROUP (or whatever “will people buy this, or will they be head-spinningly offended by it?” system I’m sure JC Penney has set up)?

“Who has time for homework when there’s a new Justin Bieber album out?”

Excuse me?!?!?

I’m all for tongue-in-cheek, but this is neither cute nor funny, and fills me with The Rage.

(And since the link to the JC Penney website no longer works, I’m assuming a couple of other people had similar reactions.)

Photo via The Blue Hour.



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August 31st, 2011 | Posted by Jordan | Lifestyle | 8 Comments »

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  • http://silvermari.blogspot.com silvermari

    ugh. 

  • http://twitter.com/ohthatlaura Laura

    JCPenney responds: http://blogs.villagevoice.com/runninscared/2011/08/jc_penneys_too.php

    You know, corporate gaffes happen. I do have to give their comms department some credit for being honest and vocal.

  • Vicky

    Seriously NOT okay!

  • Anonymous

    agree – that was a commendably speedy response.

  • Anonymous

    substitute any ethnicity for “pretty” and the bias against women becomes obvious

    no corp board i can imagine would let that get thru, so shy is it ok for misogyny to get thru

    good catch; hold their feet to the fire

  • http://pulse.yahoo.com/_EHOCDTDEUXS46HFMNBIITQSN3M Jennifer

    check it out:

    “J.C. Penney removed the T-shirt on Wednesday and issued this statement:  “J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the ‘Too pretty’ t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale.  Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.”http://shine.yahoo.com/channel/parenting/epic-t-shirt-fail-quot-im-too-pretty-to-do-my-homework-so-my-brother-has-to-do-it-for-me-quot-2537106/

  • http://www.facebook.com/people/Deborah-Taylor/100002155595030 Deborah Taylor

    Pretty ugly screen print to begin with; but I like to piss people off anyway!

  • Anonymous

    JC Penney Company intends United States a lot of style and great value for the whole family. We agree too beautiful not to make a shirt on the news, which immediately stopped the sale.