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I Totally Shopped Strawberry!

Yesterday I had a meeting in midtown, and was all set to head home without, you know, shopping…but then that thing happened. You know what I’m talking about: you’re just walking by a store, all casual-like, and then your eye catches something in the window, and you think “Huh. That’s cute.” And you keep walking – because you are NOT SHOPPING – but then ten paces or so later you do an about-face, and then suddenly you’re in the store, and you’re buying…a lot.

Fortunately, when this happened to me yesterday, it happened at the Strawberry store next to Grand Central.

I’ve only been to Strawberry maybe once before, and I think I was 17 or so, so I was shocked – shocked, I tell you! – to discover that I wanted more or less everything in there. I have a fetish for paper-thin, loose, off-the-shoulder tops (you may have noticed), but usually shirts that are cut well and made of the sort of fabric I like are pretty expensive (I love David Lerner’s, but at $80-ish dollars a pop they’re obviously not really everyday wear). Apparently, though, Strawberry is like Cheap Awesome Shirt Panacea: I walked out with four (FOUR!) shirts that will be in constant rotation in my wardrobe through the end of summer and way beyond, as well as an absolutely adorable pair of red sailor-style shorts (can’t wait to wear these with knit thigh-highs and a Fair Isle sweater this fall). And the total? Just over $60, all in.

Witness the amazingness:



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July 10th, 2010 | Posted by Jordan | Home | 15 Comments »

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  • Alex_FBNY

    I used to own a SHIT TON of clothing from Strawberry back when I was interning at Playgirl in college because of that very phenomenon — I'd have to pass the Strawberry store on my way to Grand Central.

    And, snobby people can say what they wanna, but I would get the most compliments on stuff I bought there.

  • http://www.alwaysorderdessert.com/ Alejandra Ramos

    I used to work in Union Square (at an office, not actually in the square) and would regularly stop at Strawberry during lunch. I was still living in NJ and commuting into the city so it was the perfect spot to pick-up a cute something change into for last-minute dates or dinner plans with friends. (Also great to stop into in the morning pre-work those nights when I didn't quite…uh…make it back home.) In the winter they always have these long thin fabric sweaters that you'd probably love. They can be worn alone as a dress with tights or as a sweater with jeans and the fabric is so thin it might as well be a t-shirt. I have 1 I even wear in the summer in my perpetually freezing office.

  • http://twitter.com/gjrox Gj

    The items of clothing at Strawberry might surpass the Forever 21 pieces of fabric, at times… but the uninviting lighting in their store makes everything blend together in a neon blah. I wish they could take care of that.

    When you take the piece outside and wear them, flaunting what you got, the pieces look really nice and, as Alex_FBNY said, they attract compliments! They might need a store/marketing restyling. But who has the funds nowadays?

    I can see you're doing well, Jordan. I'm so glad. Have you been trying the Tuscan recipes?

    Sending you lots of hugs.

    Gaja

  • jordanreid

    Hi Gaja! Loving the cookbook, thank you again!!
    And agreed re: lighting issues in the store, but I'm willing to sacrifice looking good inside for looking good outside :)
    You know how JC Penney came up with that brand-new marketing campaign and started having “cool” designers do lines for them (Charlotte Ronson, etc)? Seems to me like Strawberry could benefit from something like that.

  • jordanreid

    I saw a few of those thin sweaters and restrained myself from buying them (still summer, etc) – I'll be back in a couple of months, though.

  • jordanreid

    I don't know how I've missed it for all these years – I guess I associate the store with whatever their marketing campaign was fifteen years ago, and assumed it was super low-quality and…well, tacky. But: new favorite place.
    Also: you interned at PLAYGIRL?!?! Um…tell more?

  • RosesandWaterfalls

    I agree with the lighting issue too…I always feel depressed in the Strawberry dressing rooms…wondering…do I really look this awful?

  • RosesandWaterfalls

    Loving the blue top with white jeans…not everyone can pull off white jeans, but you are one who definitely can!

  • Alex_FBNY

    Ha! Interning at Playgirl is probably my very favorite work experience. I was so sad when it folded because the women behind-the-scenes were all extraordinarily witty, smart and insightful, but the Powers That Be were really hesitant to let that shine through. So the magazine was often stuck covering hairless beefcakes who looked like the belonged in the 80s and sticking to “safe,” rather vanilla topics.

    One of my specific jobs at the magazine was selecting which reader-submitted stories made it into the “Erotic Encounters” section. And, yes, they were all actually written by real people. One of the stories that most stands out in my mind was a woman's very details description of “pony play” in a barn. I had never heard of it before then but, yeah. Apparently it's a thing! Involving many props, according to this story.

    Educational, that internship was.

  • jordanreid

    Thank you! I also have a long pair of super wide-legged, high-waisted white pants, but I never wear them because they get dirty way too easily (so did these white jeans…hence the cutoffs).

  • jordanreid

    wait…i'm sure i should know this, but…playgirl folded? wasn't levi johnston just in it? and…didn't i just hear something about jake pavelka maybe making an appearance?
    i am a HUGE fan of playboy – i even played hugh hefner's daughter in a (very, very, very bad) made-for-TV movie about playboy back in the day, and was stunned, like you said, by the extent to which the empire is run by brilliant women. there's such a need for an intelligent, cutting-edge erotic magazine for women – why do the powers-that-be not understand that we (well, lots of us, at least) really, really aren't into the hairless beefcake thing?
    in desperate need of more info on “pony play”!

  • Alex_FBNY

    Yeah, it got shut down and now they've brought it back from the dead, in a way, with special issues.

    That's amazing that you got to play Christie Hefner! She's an enormously accomplished woman. Playboy and Playgirl are /were actually run by different companies – at the time I was at Playgirl, we were owned by Blue Horizon Media, which also publishes High Society, Skin and Chéri. Taking a look at any of those magazines shows exactly why Playgirl was set up to fail, imho.

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