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Where I Go All Morgan Spurlock On You

On this site, I avoid the topic of diets and nutrition as much as possible. This is mostly because, as I’ve said, there are tons of places out there on the Internet that discuss exercise, nutrition, and what-have-you…but this isn’t one of them; I’m much more interested in chatting about fabulous burgers than I am in discussing the nuances of arm curls. I’ve also been fairly vocal about my discomfort with the idea of cleanses (and, honestly, diets in general), because my instincts just say that they’re bad for you: I feel like they’re dangerously restrictive, screw with your metabolism…and don’t really effect long-term change either in weight or in eating habits.

My only experience with doing a cleanse was in LA: I had a bunch of friends who were on the Master Cleanse, and decided to try it for myself, just to see if it really would make me feel as renewed and amazing as everyone said. To do the Master Cleanse, you spend several days (one friend of mine did 30, and I’m surprised he’s still alive) ingesting nothing but water spiked with lemon juice, maple syrup, and cayenne pepper, and occasionally doing “Salt Water Flushes” (yick). I know some people say it works for them and makes them feel “just fabulous!”…but I think they’re lying. Or being delusional.

Nothing about the Master Cleanse made me feel anything close to fabulous. By the third day, I was literally hallucinating, and had dropped about seven pounds from a frame that did not benefit from pound-dropping (even though I added extra maple syrup, as they advise you to do if you’re not trying to lose weight…big eye roll). I looked like the Wicked Witch of the West, and I acted like I was high. I met with a friend for tea (I’m sorry: hot water with lemon), and she more or less did an intervention and took me directly to a restaurant and shoved solid food down my throat. My personal opinion: if you’re feeling less-than-great, cut out the alcohol and caffeine and eat a little “cleaner” for a few days (lean proteins, vegetables, that kind of thing), until you feel your energy levels return to normal.

But.

A few months ago I received a gift bag at an event that included a three-day subscription to Blueprint Cleanse. And today, my shipment is arriving.

That’s right.

Why? Seriously, WHY?! I’ll tell you. Because when I was at NS, the other girls frequently talked about how much they loved cleanses in general, and Blueprint specifically. I declined to try the product both because I don’t believe in cleanses, and because I felt that I would have been unable to provide a completely unbiased opinion on a product that was so important to my coworkers (no one said that I was obligated to give a positive review; that’s just how I felt).

Now, I don’t feel any such bias or obligation. And I’m curious. I’m such an impulse eater (what I want when I want it) that the idea of restricting myself to what I “must” eat drink for three entire days is just soul-crushing…but I want to know the truth about these cleanses, and about how they work. I want you to know the truth. In the spirit of Super Size Me, I think it’ll make for some interesting content for someone who’s totally opposed to the entire concept of cleanses to tell you what it really feels like to do one.

That’s not to say that I’m on any kind of vendetta (I’m certainly not equating Blueprint – or any cleanse – to McDonalds in terms of what it does to your body). I’m simply interested in giving you an honest, unbiased opinion on a fairly polarizing issue. And the truth is I’m feeling pretty sluggish lately, and have been over-indulging a bit in recent weeks…so if I end up liking the process and the results, I’ll tell you. I’ll also tell you if I don’t.

Here’s what I think will happen:

- Day 1 (today; the shipment arrives this afternoon): I will feel hungry and grumpy, but sort of excited about the challenge (and for me this is a major, major challenge). I will take all of this out on Kendrick.
- Day 2: I will cheat by sneaking a bite of Kendrick’s dinner or eating something that I can rationalize is sort of “clean-ish” (or, more likely, whatever’s in my refrigerator) when nobody’s around. I will be embarrassed to confess my total lack of willpower to you, but will anyway, because that’s the point of this semi-ridiculous experiment.
- Day 3: I will totally give up and head straight to Two Boots.

We’ll see!

UPDATE: I was planning to start halfway through today (the delivery arrived at 3) and sort of improvise, ending halfway through Saturday…but I just checked the site and they say not to do that. I figure if I’m going to do an experiment, I might as well do it right, so tomorrow AM it is.



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  • Jordan

    Good call – that makes more sense.
    Title: changed!

  • http://sarahchristine.tumblr.com sarahchristine

    I'm a huge foodie, as it seems you are too and I've never done a cleanse though it would be an interesting experiment, if only to see if I could actually keep it up. The blueprint ones seem balanced enough to be healthy, but I do agree that giving up alcohol, caffeine, and processed foods for a couple days is maybe the better and cheaper often. Cutting out all those calories makes me wonder what happens the minute you go back to sold foods, do you gain all the weight back? That being said, if I was given a cleanse for free I would most definitely try it. Very interested to see how it works out for you. Especially since I'm looking to actually drop about 10lbs and I've considered a cleanse to jumpstart weight loss.

  • A Reader

    I thought this was a great article: http://www.nypress.com/article-19547-the-dirty-…

    Very disturbing! And SO expensive.

  • jen

    my brother once had to do a 3-day cleanse before a medical test. day 1 was awful for him, day 2 he started to feel pretty good and day 3 he was loving it. he felt so amazing that he kept it up — until he passed out on day 5. i think cleanses are probably moderately good for you for no more than 2 or 3 days, no more than once or twice a year.

  • jordanreid

    whoa, that article is crazy.
    and yeah, it is really expensive – $195 for three days. i can imagine i'd rather eat eight Minetta Tavern burgers, but like I said: we'll see.

  • Rachel

    Women's Health had an article about the dangers of clenses last month, accompanied with a three-day diet plan to do instead which was very similar to your idea of “clean eating” by cutting out caffiene, eating lean proteins and veggies, etc. I did it for a month and I felt great.

    My views of cleanses are similar to yours. I think it will be really interesting to read about your experiences with BPC. And if you don't make it to day 3, we won't hold it against you….I tried a juice cleanse once and didn't make it to 10am. :)

  • anne

    i can't wait to hear how it goes. i tried the cleanse last fall and it didn't go well. i followed the advice on the BPC website and prepared for the cleanse by cutting out alcohol, sugar, caffeine and eating lots of veggies and some lean mean. this part wasn't bad. in fact, i did feel a lot better.

    but then the juice arrived and it was awful. the green juice is horrendous; i couldn't even finish drinking those. the others are OK but i only lasted two days. i got headaches and was very irritable. in the end, i just felt frustrated with myself for spending so much money on disgusting juice.

  • jordanreid

    yeah…that whole “preparation” thing? i “prepared” by eating a slice of pizza with olives and artichokes about ten minutes ago (the juices arrive later this afternoon), so I've already screwed up the transition period. i was hungry!

  • raiiin

    i think it's a better idea drinking the bpc juices as snacks and not as a meal replacement. jordan, you seem to have a really high metabolism. i think 3 days of juice will def get you cranky! and in this heat it doesn't seem like a good idea at all. make sure to pack up some granola bars in your bag whenever you go out in case you get dizzy spells.

    ps- it's cinco de mayo! you're seriously not going out to get beers tonight?

  • MyNameisR

    I'll be interested to see your review/results, as I'm pretty anti-cleanse but have been curious about BPC. And I totally understand doing it for free because that's the only way I'd try it too.

    But when you do your review, will you take the actual price into account? I assume, as long as you don't pass out, it'll be okay and not really do much one way or the other. But if you were paying $200 for the stuff, would that change your review? The rest of the NS crew gets it for free whenever they want, so I don't see how their raves and reviews can be trusted. If you had actually paid for it, would you expect more/better/different results?

    That's what I'll be curious about.

  • jordanreid

    Well, sure, the price definitely factors in…the truth is, if I felt some pressing need to do a cleanse and I didn't happen to have a gift certificate for one, I'd probably just dump vegetables and fruits into a juicer and save my money to spend on something that's actually fun.
    So here's my review of the price, which I feel pretty comfortable giving even without ever trying a single sip of the juice: it's too expensive.

  • jordanreid

    Oh NO!!!! I totally forgot about Cinco de Mayo. Grrrrrrrr.
    And I'll be careful – I'm very uninterested in passing out, and I'm not going to put myself in danger. Granola bars (and tons and tons of water) at the ready :)

  • http://www.thisispartofhewhole.com Magda

    Might you mean Morgan Spurlock as opposed to Eric Schlosser? Schlosser did write Fast Food Nation, but it was Spurlock who ate nothing but McDonald's for 30 days and documented the results in the movie Supersize Me.

  • katiechasm

    Cleanses are a fad and there's no science behind them.

    For a start:
    http://www.everydayhealth.com/blog/zimney-healt…

  • MyNameisR

    Ha ha, understood. If I wasn't too lazy to go buy a juicer or something better than my $10 blender…

    I guess my point is, I'm interested in your assessment of the value of the cleanse. Like, is it $2 or $20 or $200 good? You seem to be somewhat of a foodie, so you understand the difference between a $100 burger and a $4 special with fries at Steak N Shake. You know, is the cleanse what you would expect from $200 worth of juice?

  • jordanreid

    Good call; that makes more sense.
    Title: changed!

  • http://petitebitcherie.tumblr.com Ginger

    You'll probably feel like crap the first day and a bit more euphoric later – hunger can make you giddy for a while. Personally, I'm firmly in the anti-cleanses camp – I think they're harmful, junk-science based scams marketed towards vulnerable, privileged women.

    I don't think I'd even try it for free because I'd worry it might mess with my fast metabolism or that I might kill people (I'm a horrible person when hungry) but hey – best of luck! ;p

    When I feel gross and sluggish, I go “raw” for a few days and try to eat lots of “detoxy” delicacies such as birch juice, cabbage juice and salads with dandelions, nettles and milk thistle (sounds gross, but I like it). I never have to go hungry or subside on juices alone ;p Also, whoever suggested cutting down on processed foods, caffeine and alcohol when you feel sluggish had a great point… it's safe, effective and free ;D

  • jordanreid

    Re: euphoria, I noticed on day three of my Master Cleanse (the day I quit) I was giggling inappropriately and acting super weird – that's what made my friend drag me to the restaurant.

  • jordanreid

    FASCINATING article!

  • http://rebloggingns.wordpress.com Julia's Publicist

    Crystal meth is soooooo much easier. The Master Cleanse is insanely picky about when to squeeze your lemons and the quality of water you are using.

  • http://petitebitcherie.tumblr.com Ginger

    *subsist, not subside. what the hell, dear god.

  • jordanreid

    Come now, you know dealers these days can be SO unreliable.

  • ashley

    I'm on day 1 of the BPC! I also didn't pay for it but I've been curious for a while. A friend of mine purchased it and last minute couldn't do it for medical reasons so she gave it to me. So far so good…but I'm only on juice 3. The green juices aren't so bad because I regularly drink smoothies with spinach in them.

    Totally with you on it being too expensive but I definitely want to hear your opinion!

  • ND

    I tried the Master Cleanse a couple of years ago based on my friends' ringing endorsements and didn't feel any of the benefits either. They said it would eliminate cravings…meanwhile I was hoarding cookies in my desk to eat once the cleanse was over. If anything, it was an exercise in self control – I lasted 10 days, which was quite a feat for someone who enjoys food as much as I do. Also, I lost 11 lbs during the last two days and gained 8 back as soon as I started eating again, which doesn't seem very healthy.

    Either way, I've been curious about BPC and look forward to hearing about your experience!

  • Julia

    I tried BPC once. I didn't find the juices horrendous, but I did get sick of the one green monster. Here's what did happen:

    I got extremely irritable. Day 2 was the worst. I practically yelled at my husband when he came home with a Subway sandwich about how it was filled with bad-for-you nitrates when I really just wanted to grab it and eat it myself. I found it hard to get things done. I smelled food I could not eat everywhere. And worst of all, I had horrible headaches and became constipated. Just lovely.

    I did lose 3 pounds and Day 3 was better than Day 2, but for $192!? Never. Again.

  • http://www.alwaysorderdessert.com/ Alejandra Ramos

    I'm actually a big fan of BPC! I've done it about 5 times over the past year and a half; most times for 3 days and one time for 6 days. I grew up in a family that was very big on holistic eating and seasonal cleanses/detoxes so it was a totally natural thing for me. They're pricey for sure, but if you get it at the right time, you can usually get some great discounts (like 25%) and I just consider that it's just as much as I would spend in a weekend of dining and drinking out. Not a monthly thing for sure, but every so often is fine with me.

    My only complaint about Blueprint is that the green juice is a little sweet for me–I add lemon to spike it a bit, but I can down them and actually (i'm going to sound so weird) crave them from time to time. The lemonade is delicious, but my absolute favorite is the cashew nut milk (#6) you drink at night. It's like dessert!

    Anyway, I always feel good on and after it, but I know some friends who felt differently. I think it may work for some and not for others. And it's really important to do the pre and post work (meaning easing back into regular food gradually)…otherwise you'll just feel pukey.

    Oh and definitely take advantage of their approved cheats if you feel you need to. They help and they won't hinder the cleanse.

    Good luck!!

  • JH

    Besides the problems with cleanses you already covered, they also like this seem like a very slippery slope towards anorexia. Doing it as a challenge in self-control very closely parallels the beginnings of friends' eating disorders and seems to have zero benefit. Who cares if you can last three days on a liquid diet? It's pretty clear that there's no health benefit, and I can only see problems if you mix eating with proving things to yourself. If someone needs to demonstrate their self-control, do it by doing something beneficial to themselves or, even better, to others.

  • Maura

    I once tried master cleanse and lasted until around 3pm on the first day. It seems like a bad thing – to force your mind into thinking your body doesn't need to eat. Slippery slope, I agree. My cleanse morphed into something which worked out well anyway: I stuck to a diet of no dairy, no gluten, no booze (ish), no caffeine, no sugar, no salt (ish) for about 14 days. I guess this is called healthy eating, but forcing myself to focus on what I ate, and cutting out the processed stuff entirely, helped me to reevaluate what I was eating on a regular basis. I was happy to reintroduce bread and cheese to my life, but my body probably works better without them :(

  • MelissaMelissa

    Hi Jordan,

    I get that you're doing this in an experimental fashion, but I would also like to see you address more specifics about how senseless and potentially dangerous such cleanses are.

    Some stuff I am sure is true, but I don't have time/energy to look up citations for:

    First off, severely limiting your calorie intake can make it harder for your body to maintain a healthy weight or lose excess weight in the long-term. You do mention this briefly, but I feel that more people need to know this. If they believed it, maybe they'd stop crash dieting.

    Second, if you're pre-diabetic, and many people are and don't know it, drinking these high sugar (doesn't matter if it's naturally occurring in fruit) and high carb drinks can have a negative impact on your health, particularly if done regularly. BPC specifically says diabetics can't use it, but again, many people don't know they're diabetic or pre-diabetic.

    These cleanses prey on our human desire to “purify” and “discipline” our bodies, and they can be hurtful to our bodies. I tried the “Master Cleanse” bullshit back when I used to hate my body, and that's the thing, if you want to “cleanse” your body, you usually kinda hate it and think it's really dirty/wrong.

    I do *not* think you, Jordan, hate your body, and I get that you're doing this as an experiment, but I still think it's important to acknowledge the potential physical and emotional dangers involved.

    You're young and seem very healthy, and probably won't get any major negative side effects from doing this once, but it's not healthy for a lot of people even once and it's not truly healthy for anybody in the long term, even you–although I doubt you'll continue it because you are a sensible person with a non-repressed appetite. Although you may need an experiment to figure out how cranky you get and when you break it, you don't need an experiment to know that it's not healthy.

    Level 1 of this juice has about 1200 calories, according to BPC site. A woman who is 5'5, 125 lbs, and moderately active at age 27 needs about 2032 calories to maintain her weight and at least 1532 to lose weight healthily. A woman who has the same stats but weighs 20lbs more should eat 2163 calories/day to maintain and at least 1663 to lose weight healthily. Every body is different, but these are the standards to start with.

    Eating less than the right amount of calories to lose weight will only impede weight-loss goals over the long-term and could foster the development of eating disorders.

    You're right, this dumb product is too expensive, and their crap about it being “live juice” smacks of quackery. Yogurt is a truly healthy food with real live active cultures, so's beer and kimchi–you don't need overpriced juice to eat live food! People are better off spending a fraction of the cost of BPC at Whole Foods/Farmer's Market to get a balanced, sensible 1500-1600 calorie diet if they want to lose weight and fit the stats above, or 2,000+ calories if they want to maintain.

    Furthermore, we're not supposed to eat 100% fruit. Our bowels and our bodies do much better with a balance of whole grains, leafy greens, lean protein, good fats, vegetables, and fruits. The fact that it's all fruit probably makes your shit more, and this laxative effect may accelerate weight loss. I hope you don't get diarrhea–hopefully not, since it's only 3 days.

    Finally, what, exactly is being cleansed (purportedly) with these things anyway? All we need to keep our bodies clean and healthy are showers and a balanced diet. I agree with you that it's better to cut out all drugs (including alcohol and caffeine) and consume a moderate, balanced diet if you want to feel healthier.

    The only reason BPC is not as “bad” as McDonalds is that it's not a big, evil corporation–and it probably doesn't taste half as good.

    Best,
    M

  • jordanreid

    Great information, and agree on almost every point (except that the juices aren't 100% fruit – they also include vegetables…not that I think this makes them better, just sayin'). Thank you for the info.
    Just had first sip of green juice and am about to cry at the idea of drinking this for three days.

  • jordanreid

    To me, actually, that almost sounds harder, simply because of the duration of time. I cannot go 14 days without a carb – or at least I definitely don't want to enough that it's not an option. Something about the extremity of this makes it feel sliiiiiightly more doable, but right now, drinking this first juice, I'm not seeing how I'll make it past Day 1.

  • http://www.saltwatercleanse.net Salt Water Cleanse

    I'll back again for sure, thanks for great article :D

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