Just wrapped this afternoon’s BetterTV shoot over at 44 & X. The spot we were working on today was for a company called The Hyperfactory (a New Zealand-based mobile marketing firm), and focused on a fun new iPhone app that helps you find the perfect beer to pair with your dinner.
Above, two of the dishes that we taste-tested alongside the beers: 44’s spicy salmon tartar (paired with Bud Light, yay), and short ribs with basil mashed potatoes (paired with Stella). I am presently in a beer-and-short-rib food coma.
Go HERE for some fun info on beer pairings.
